Introducing Refer - Shoppable Video to Boost Conversion

Video content has become one of the pillars for ecommerce and D2C brand marketing strategies. As consumers interact with social feeds resulting in product discovery and inspiration, brands have taken to creating more and more video content. Unfortunately, the existing flows helping a user navigate between video content on external networks and channels and internal product display pages that host commerce leave many doors open for improved storytelling, analytics and attribution, and most importantly, conversion.

For this reason, we've built Refer - a simple, easy-to-use sales channel application to improve conversion by creating shoppable videos that point directly to checkout flows, each with their own attribution and analytics. What does this mean for your brand?

• You can spin up PDPs for each piece of content you publish in seconds
• You can trial new video stories across new distribution channels quickly, without worrying about how they connect in to existing PDPs
• You can give creators access to your product catalog, to make videos for you
• You can track performance for any creators and all video content
• You can assign percentages inside Refer for creator commissions – effectively paying only for performance
• You can set this all up quickly, and for free (Refer only charges commission on sales generated, not any upfront costs)

Refer's mission is simple – allow for brands to create content and distribute it across all communications channels that is quickly shoppable, and for that content to improve ROAS and operate at greater conversion than other options.

Refer is currently available for brands using Shopify, with more commerce integrations coming soon. Join the waitlist or reach out to us over email if you're interested in trialing Refer during the beta period.